User experience strategist · Charlotte, North Carolina
Hello. I'm Max.
I help teams make sense of messy problems.
I use customer feedback, market research, analytics, systems thinking, and human-centered design to uncover what matters to people and the organizations that serve them.
From there, I help teams create shared direction, decide what is worth building next, and find ethical ways to test their ideas. I’ve been fortunate to do this work at Novant Health and Vanguard. Now I’m looking for the next place where I can contribute to a problem worth solving.
Case studies
In each of these examples I was part of a team of talented people that worked together to achieve these results. I am not the hero of these stories, but I am thankful that I got to be a part.
Financial services · 20+ partners
Financial accounts panel
More than 20 partners were working across separate products and systems. I helped the team identify the deeper customer problem, agree on a shared direction, and choose a realistic first release.
Patient research was spread across disconnected tools and processes. I helped turn the program into a clearer system for reaching the right patients, running studies, and showing people how their feedback mattered.
A matching app looked like the obvious answer. I reframed the problem around helping trust grow safely over time, then built a small concept designed to test that idea without pretending the app could solve the larger problem.