Start with the problem
I begin by talking with people, looking at the data, and understanding what the team is trying to accomplish before suggesting a solution. Good work should help people make informed choices, not take control away from them.
About
I've worked in digital products and design for more than 10 years. The work that brings out my best usually has one thing in common: there is a real problem to understand, not just a solution to polish.
I care most when the work matters to people. I tend to invest deeply in problems where better decisions can genuinely improve an experience, service, or system.
I do my best work when I'm trusted to own a problem. Give me ambiguity, responsibility, and room to learn. I like bringing people together around what matters and helping turn that understanding into a direction.
I believe choosing what to build is part of the design work. AI makes it easier to make almost anything. That makes judgment—what is worth building, for whom, and why—even more important.
How I work
I try to keep the work simple.
Understand the problem, agree on what matters, make something and see what happens.
Make a useful plan
I help turn what we learn into clear decisions, rough ideas, and next steps that people can act on.
Make, measure, and learn
I treat ideas as things to test. Feedback and data help us see what helped, what did not, and what to change before making a bigger bet.
Personal notes
I'm a follower of Jesus.
I believe Jesus is the way, the truth, and the life. I care deeply about the Great Commission and the slow, personal work of discipleship.
I love my wife, Kristin.
She has a huge heart and inspires me all the time. She has also walked with me through hard seasons with a lot of patience and love.
Books that shaped me
