It’s Pronounced “Bro”
Walking tacos are so in right now. Open a bag of chips and pile on your usual taco ingredients and “presto” you have a walking taco! We needed a fun brand identity to go along with such a fun meal. We went through multiple rounds of character design but eventually landed with this guy, walkin’ along with shades.
The Badge: Character + Business Name + Tagline + Location
Really happy with how this one turned out. So much fun packed into such as small space. The nuances in the facial features and the ingredients bouncing out of the bag help this logo send the message that “This food is ridiculously good and fun to eat”. Even the font choices are funky and cool.
Works In Progress
A behind the scenes look at earlier stages in the character design. The Braud’s helped me pick the one that best suited what they envisioned.