Feed Your Soul.
A key to winning on social media is having a brand that sticks out from the crowd. Using color and high design, I worked with this insta chef to make sure that her followers knew that she is serious about food.
A Weathered Soulful Heart Makes The Best Food
A chefs knife immediately communicates ‘food’ and the font and weathered overlay help to harken images of cast iron skillets and burlap bags full of ingredients. Tilting the logotype ever so slightly communicates a dynamic, new side to something familiar. Created as a circular badge-like logo to fit perfectly into the circular instagram profile pic.
Failed Attempts Are Not Waste - They Show You The Way!
Every so often I take a sharp left turn in between rounds of feedback. This time it showed up as me putting meticulous detail into something that we wanted to be bold and ‘in your face’. Sometimes something looks cool – but doesn’t communicate what you want it to communicate.